Direction: Franco Dubini
Actress: Cass Aragon , MX
Captured: Franco Dubini
Edited: Franco Dubini

Volaris

Volaris needed a hero video for their 2024 campaign.

The prompt: "Viajar es para todos" - "Everyone deserves to travel"
I needed variety.
Variety of locations, experiences, food, and scenery.
This is how it all started: flown around the beautiful country of Mexico
to capture its mojo.

But...

Too much footage... unrelated, disconnected.

"Not if the same character is passing by through all these places"
- I thought.

And the dream comes true

Hero Video Campaign