I’m a Content Strategist, Creative Director and Filmmaker, working independently and internationally across film, campaigns and digital content.

I help brands and organisations figure out what is worth saying, how to make people care, and how to turn that into something they will actually want to watch and remember. My process starts with people: understanding the audience, the objective, and the human story behind the brief before deciding what the work should become.

My background as a filmmaker means I don’t stop at strategy or creative direction. I write, direct, shoot and edit, so I understand from the conceptual stage what an idea will require to survive all the way to the final frame.

When a project needs more hands, I assemble the right team of designers, animators, editors, cinematographers and other specialists around it. The disciplines may change, but the coherence of the idea remains my responsibility.

I’m most useful when there is an objective, a story or a complex subject — but the most compelling and simple way to communicate it hasn’t been found yet.

I’m not an agency, and I’m not a production resource hired simply to execute a predetermined list of assets. I’m there to think with you, challenge the obvious approach, find the idea, and help make it real.